Iconic Beverage by Coca-Cola Nigeria Limited Redefines Refreshment and Social Connection with New Packaging and Ambassadors
In a thrilling development, Schweppes, the sparkling premium beverage under the Coca-Cola Nigeria Limited umbrella, introduces a vibrant 40cl PET bottle designed to keep your favourite drink within arm’s reach while satisfying your taste buds.
Variety in Every Sip:
The all-new Schweppes 40cl PET bottle is available at your preferred retail stores and comes in three tantalizing variants: Mojito, Chapman, and Pineapple with malt extract. Each sip promises a flavour explosion tailored to complement your on-the-go lifestyle.
More than a Bottle: A Social Companion:
Beyond being a container, the Schweppes 40cl PET bottle extends a warm invitation to foster social connections. Whether you’re relaxing at home, enjoying time with friends, or constantly on the move, Schweppes aims to be your companion. And for the ultimate experience, be sure to savour it chilled – it’s a game-changer!
Introducing the Dynamic Duo:
Joining the Schweppes family as brand ambassadors are the charismatic Ebuka Obi-Uchendu and the magnetic Sharon Ooja. With their charm and magnetic personalities, they are set to elevate the Schweppes experience to new heights as part of the “Born Social” campaign.
Ebuka and Sharon are here to demonstrate that Schweppes is more than just a beverage; it’s a premium experience that promises great bliss!
A Word from Coca-Cola Nigeria:
Yusuf Murtala, the Marketing Director at Coca-Cola Nigeria, emphasized Schweppes’ legendary history of delivering unforgettable flavours. He stated, “We’re all about enhancing your Schweppes experience. With these snazzy new bottles, you can savour premium sparkling refreshment at your convenience, anytime and anywhere.”
Schweppes: A Lifestyle and Legacy:
Schweppes isn’t merely a drink; it’s a way of life. With its quality and a spectrum of exciting flavours, it has been a beloved part of beverage history for over two centuries. Schweppes is here to make your moments fizzy, fun, and unforgettable!
The “Born Social” Campaign:
To promote Schweppes’ brand strategic marketing platform and encourage socialization among consumers, a multichannel campaign dubbed “Born Social” has been launched. This platform will span digital, cable TV, Digital Out of Home, in-trade, and paid digital channels.
The “Born Social” platform aims to inspire young adults to embrace their social instincts, break free from defaults that hinder their natural inclination to socialize and make memorable moments with others.
In a post-pandemic world where social interactions have evolved, “Born Social” is a powerful reminder to individuals to live life to the fullest, mingling and letting loose. This campaign reinforces the thrill and excitement that come with trying new experiences – all accompanied by Schweppes. “Born Social” will inspire consumers to seize every occasion, ensuring that the Schweppes brand remains at the forefront of their minds.
