Padre Azul began its Nigerian market entry with a five-day Lagos activation from 22 to 26 September 2026, combining a tequila education session for more
Heineken has signed a global partnership with Baller League, the creator-led six-a-side football competition, and launched it on 12 October 2026 with a foosball table
The case for drinking more is strongest in heat, during effort and in place of sugary drinks. The reference figures behind everyday advice were never
Guinness opened a two-day Premier League trophy programme in Dar es Salaam on 9 October, the first time the trophy has visited Tanzania. Serengeti Breweries
Heineken Beverages, Heineken’s South African business, was named Brand of the Year at the 2026 Loeries on 9 October, the second night of the awards
Coca-Cola Europacific Partners Papua New Guinea (CCEP PNG) renewed its Grand Champion sponsorship of the Morobe Show on 7 October 2026, extending a run the
Tiger Beer is extending its Manchester United partnership into consumer events across Port Harcourt, Enugu, Aba and Asaba, using bar-based parties to connect the brand
Coca-Cola Beverages South Africa has launched a limited-edition Appletiser Heritage Collection to mark 60 years of the sparkling apple drink, with the new packs available
FrieslandCampina WAMCO Nigeria won two prizes at the European Business Chamber Nigeria’s Gala and Awards Night in Lagos, held in early October 2026. The dairy
Carlsberg has agreed to buy PepsiCo’s bottling businesses in Georgia and Armenia from the investment firm Revery, the Danish brewer announced on 5 October 2026.
