PepsiCo has launched House of Treats, a crafted beverages platform targeting cinemas, stadiums, restaurants, and live events, as the company pushes to extend its presence
A labour dispute between Texas-based Glazer’s Beer and Beverage and 47 striking Teamsters has removed Miller, Coors, Pabst Blue Ribbon and Angry Orchard from several
Don Julio served as headline sponsor of the 12th Africa Magic Viewers’ Choice Awards on May 9 in Lagos, becoming the first luxury spirits brand
Ethiopia’s beer market is valued at USD 3.8 billion in 2025 and projected to reach USD 5.1 billion by 2030, a 6.02% CAGR that looks
The FIFA World Cup 2026 is creating winners and losers long before the final whistle. For Coca-Cola, one of the biggest opportunities is not on
As Carlsberg, Britvic, Lebanon’s SMLC Top a Crowded Field PepsiCo has, for the first time, named two winners of its International Beverages Bottler of the
as Vodka Category Loses Ground Sazerac has launched Svedka Vodka Water, a non-carbonated RTD range rolling out across US retail from this month, as the
Coca-Cola has launched a limited-edition 60cl PET bottle across four of its Nigerian variants to mark 75 years in the country, offering consumers 10cl more
FrieslandCampina WAMCO’s Three Crowns brand has won the AI-Generated FMCG Campaign of the Year award at the MarkHack 5.0 conference in Lagos, recognition that points
International Breweries PLC has secured FIFA trademark authorisation to activate the 2026 World Cup across four brands simultaneously, the widest activation mandate held by any
