
Paul George Backs Wet Hydration as Brand Closes $10 Million Funding Round
The sports hydration category has spent the past three years absorbing capital at a pace that would have seemed improbable before the functional beverage boom

The sports hydration category has spent the past three years absorbing capital at a pace that would have seemed improbable before the functional beverage boom

A flood of factory-grade bottle caps, moulds, and glass from China has dismantled the production ceiling that once limited counterfeit spirits across West Africa, with

Momentum had been building within academic circles around alcohol’s short-term neurological impact long before this latest research landed. Scattered findings from birthday-event brain scans and

Momentum had been building inside SIG‘s Middle East and Africa operations throughout the past year as the company sought to demonstrate the commercial value of its

Long before a pint of homebrewed wheat beer made international headlines, Chris Buck had spent years building the scientific foundation that would make that moment

A coroner’s report and a wrongful death lawsuit emerging from Weslaco, Texas, are now forcing a reckoning across the functional energy drink segment, as scrutiny

Some three years ago, back in December of 2023, Afrobeats cinematographer ThankGod Omori Smith, better known as TG Omori, the director behind some of the

With 1.4 billion people now living with hypertension and fewer than one in five adequately controlled, a glass of beet juice at sunrise is emerging

How the Beverage Sector Is Reinventing Women’s Health International Women’s Day, arrived days after the close of Natural Products Expo West 2026, the largest natural and

A booming global green tea market, now valued at over $17 billion and growing, has been built on one premise: that green tea is the




