Padre Azul began its Nigerian market entry with a five-day Lagos activation from 22 to 26 September 2026, combining a tequila education session for more
Two research houses value the same 2024 market at $53.87bn and $143.8bn. The firmer numbers sit in brewery accounts, factory output and a barley field
Heineken has signed a global partnership with Baller League, the creator-led six-a-side football competition, and launched it on 12 October 2026 with a foosball table
Isaac Tosu has been promoted to Vice President of Supply Chain for Africa at Diageo, a move he announced on 12 October 2026. Since May
The Food and Beverage Recycling Alliance (FBRA) said in a statement issued over the weekend of 10 and 11 October that it recovered about three
Guinness opened a two-day Premier League trophy programme in Dar es Salaam on 9 October, the first time the trophy has visited Tanzania. Serengeti Breweries
Heineken Beverages, Heineken’s South African business, was named Brand of the Year at the 2026 Loeries on 9 October, the second night of the awards
Nigeria’s Alcohol Crackdown Meets a Global Beverage Reset From banned drinks in Lagos to acquisitions and cost cuts abroad, this week showed how regulation, affordability
Betty Namde is leading consumer planning and insights at Serengeti Breweries Limited (SBL), where she is responsible for understanding consumer behaviour and translating market intelligence
Coca-Cola Europacific Partners Papua New Guinea (CCEP PNG) renewed its Grand Champion sponsorship of the Morobe Show on 7 October 2026, extending a run the
