Heineken has signed a global partnership with Baller League, the creator-led six-a-side football competition, and launched it on 12 October 2026 with a foosball table
Nigeria’s Alcohol Crackdown Meets a Global Beverage Reset From banned drinks in Lagos to acquisitions and cost cuts abroad, this week showed how regulation, affordability
Betty Namde is leading consumer planning and insights at Serengeti Breweries Limited (SBL), where she is responsible for understanding consumer behaviour and translating market intelligence
Coca-Cola Europacific Partners Papua New Guinea (CCEP PNG) renewed its Grand Champion sponsorship of the Morobe Show on 7 October 2026, extending a run the
Lapyem Simon Patrick has moved into the role of Brand Manager, Premium Beer, at East African Breweries PLC (EABL), overseeing Tusker Cider, Tusker Malt Lager
Tiger Beer is extending its Manchester United partnership into consumer events across Port Harcourt, Enugu, Aba and Asaba, using bar-based parties to connect the brand
Cider sales in Kenya have grown about 7 per cent a year while beer volumes barely moved. The next test is whether a big brewer,
The National Union of Food, Beverage and Tobacco Employees has asked Nigeria’s House of Representatives to withhold concurrence on a bill that would replace the
Franklin Ozekhome asks brands to measure what music, memory and belonging add to a sale. Manyatta cider, poured at the summit where his argument was
Coca-Cola Beverages South Africa has launched a limited-edition Appletiser Heritage Collection to mark 60 years of the sparkling apple drink, with the new packs available
