The brewer is testing a South African vodka cooler in a market where it already controls almost all clear-beer sales. Zambian Breweries has launched MXD,
Preliminary NAFDAC tests detect high levels of methanol in suspected drinks; 15 people have been arrested and the outbreak has reached a second local government.
Pernod Ricard’s Irish whiskey brand brings its three-day consumer event to the Rivers State capital for the first time, as Nigeria grows for Jameson while
As retail beer volume dropped 4% in 2025, value sales surged by 16%—exposing a stark divergence that is forcing Nigeria’s major brewers into a high-stakes
The death toll from a suspected mass poisoning linked to locally brewed alcoholic and herbal concoctions in Ondo State has risen to 32, health and
There is something oddly memorable about a first drink. It is rarely about the taste. Sometimes it is cheap vodka in a water bottle, or
Three African countries are now debating whether 18 is too young to drink legally, but only one has an actual bill moving through parliament. Kenya,
Africa’s alcohol industry is entering a more interventionist era, but not through a single continent-wide law. Governments across the region are tightening packaging rules, taxation,
We recently examined how nightclubs and lounges can end up serving as a last-mile channel for illicit alcohol, and how a club that looks legitimate
There are many ways a beverage brand can honour a sporting icon. Michelob ULTRA chose to print his career on a bar receipt. The campaign,
