Birrificio Angelo Poretti, the 149-year-old brewery owned by Carlsberg Italia, has launched a full brand overhaul built around a single territorial claim: that authenticity, at
East Africa’s beer market has a quality problem that ownership transfers cannot fix. As Asahi Group Holdings moves toward completing its $2.3 billion acquisition of
United Beverages Share Company has received recognition from the Institute of Ethiopian Standards (IES) for compliance with national quality standards, according to the company’s LinkedIn
Benue Investment and Property Company used Saturday’s UEFA Champions League final between Arsenal and PSG as a consumer activation for Zeva Premium Lager Beer, staging
Kenya’s Tusker has ranked as Africa’s strongest brand for the first time, scoring 97.9 out of 100 on Brand Finance’s Brand Strength Index, in an
Four beverage categories competed at Ojude Oba on 29 May in Ijebu-Ode, and not all of them were competing for the same thing. Guinness Nigeria
Habesha Breweries ran a coordinated market activation across Addis Ababa on 29 May, deploying staff for direct retailer and consumer engagement the day after its
The Kenya Revenue Authority stands to collect an estimated Sh41.5 billion in capital gains tax from Diageo’s sale of its 65% stake in East African
Tanzania Breweries Limited posted a 15 percent revenue increase and a 23 percent rise in operating profit for 2024, driven by Safari Lager, Konyagi spirits,
A packaging team at Nigerian Breweries has received a Heineken Group Legendary Award for reducing electricity consumption on a shrink packer line, recognition that lands
