African beverage companies that plan around last year’s research may already be chasing a consumer who has moved on. That was the core argument at
Water is easy to overlook until the body starts sending signals. For people working long days, spending hours outdoors, exercising, travelling or simply moving through
A cold drink can be photographed a thousand ways. The best beverage brands know the picture is rarely just about the drink. It’s about the
A 25-year study has linked regular childhood consumption of sugary drinks and fruit juice with a higher risk of high blood pressure in adulthood, adding
Nigerians spent roughly ₦1.41 trillion, about $1.03 billion, on beer, malt drinks and spirits in the first half of 2026, even as a public-health-driven alcohol
What began as a public-health intervention is becoming something more consequential for the beverage industry. Sugar taxes are no longer limited to a few markets
From affordable premiumisation to local manufacturing, the continent’s drinks industry is being reshaped by consumers who want their beverages to work harder. Africa’s beverage industry
Africa’s beverage opportunity remains substantial, but the consumer proposition is changing fast. The question for beverage companies is no longer simply how to sell more
Nigeria’s beverage market spent an estimated ₦1.41 trillion on beer, malt drinks and spirits in the first half of 2026, even as household budgets stayed
By Hammed Adebiyi Nigeria is often framed as a single emerging luxury market because that framing is tidy for slide decks and regional briefs. It
