At a recent Bottling Brilliance webinar hosted by Drinkabl Africa, strategist Juwon Olugboye argued that alcohol bans often fail for a simple reason: consumers adapt
Sports Health Expert Challenges Common Consumer Assumptions Former Nigeria U-15 team doctor Dr. Osinaike Jimisayo says many consumers mistake energy drinks for hydration aids, despite
As regulators tighten restrictions on alcohol marketing and changing consumer habits reshape drinking culture, Africa’s beverage industry faces a critical question: how do brands grow
A packaging team at Nigerian Breweries has received a Heineken Group Legendary Award for reducing electricity consumption on a shrink packer line, recognition that lands
Heineken has launched Heineken Ultimate, a 3.5% ABV, 97-calorie, gluten-free variant of its flagship lager, choosing Brazil as the exclusive first market for what it
Maximillian Ntabo opened Drinkabl Africa’s “Bottling Brilliance” webinar with a pointed diagnosis: most beverage brands operating across Africa are collecting competent data and drawing wrong
Nigerian Bottling Company has confirmed the selection of 20 participants for the hands-on internship phase of its 2026 YouthEmpowered programme, a larger intake than the
as Documentary Highlights Rising Disease Burden Corporate Accountability and Public Participation Africa called on the Federal Government Wednesday to replace Nigeria’s flat N10-per-litre Sugar-Sweetened Beverage
Orijin walked into the 2026 Africa Magic Viewers’ Choice Awards Cultural Night with a clear commercial objective: dominate the cultural conversation before rival beverage brands
From lagers and stouts to herbal bitters and RTDs, Nigeria’s alcohol market is evolving rapidly, and alcohol strength remains central to consumer choice. Nigeria’s alcoholic
