
Why $4.9 Billion Is Moving Into Africa’s Drinks Market
Two landmark deals show global beverage giants betting on Africa as growth stalls at home. Global beverage companies have put $4.9 billion behind a single

Two landmark deals show global beverage giants betting on Africa as growth stalls at home. Global beverage companies have put $4.9 billion behind a single

A 1945 bottle of Romanée-Conti sold for a record $812,500 this year. Behind it, and behind every six-figure bottle, stands a family, a marriage or

For thousands of years, humans have poured drinks for gods, ancestors and spirits. Palm wine, beer, wine, gin, even water. Whatever a culture considered worthy,

The world’s biggest drinks companies are getting smaller, and the people who built them are finding out what that means in real time. Diageo’s global

African beverage companies that plan around last year’s research may already be chasing a consumer who has moved on. That was the core argument at

Water is easy to overlook until the body starts sending signals. For people working long days, spending hours outdoors, exercising, travelling or simply moving through

A cold drink can be photographed a thousand ways. The best beverage brands know the picture is rarely just about the drink. It’s about the

A 25-year study has linked regular childhood consumption of sugary drinks and fruit juice with a higher risk of high blood pressure in adulthood, adding

Nigerians spent roughly ₦1.41 trillion, about $1.03 billion, on beer, malt drinks and spirits in the first half of 2026, even as a public-health-driven alcohol

What began as a public-health intervention is becoming something more consequential for the beverage industry. Sugar taxes are no longer limited to a few markets




