We are Africa’s best storytellers for beverage brands. Let’s tell your brand story with interesting and unique perspectives that thrill your audience and amplify your brand visibility. email [email protected] or Whatsapp +2349098078022 to get details
At Moët Hennessy, crafting outstanding experiences around the world is a key priority, and this commitment has once again been exemplified with the launch of “Hennessy Africa Cypher 2024.” This showcase of lyrical masterpiece celebrates the incredible hip-hop talents across Africa.
Released in late June, the 8-minute showcase of lyrical brilliance features six major artists: Maglera Doe Boy, Didi B, Young Lunya, Khaligraph Jones, Ladipoe, and Sarkodie. Set in Lagos, Nigeria, each rapper brings their unique style and powerful wordplay, creating an exceptional collaboration that highlights the diversity and richness of African hip-hop.
Hennessy has a timeless legacy of amplifying bold voices in the global hip-hop community. This was firmly reinforced with Africa Cypher 2024, further cementing the brand’s deep ties to street culture. Jennifer (Chisom) Okuguni, Moët Hennessy’s Brand Manager, expressed her delight at the success of the project in a LinkedIn post. “Sometime in 2021, we sat in our office in Lagos and thought about a cypher but this time, an African cypher. We quickly put together a plan, and then went to work convincing our stakeholders that the regional cypher was a worthy investment,” she shared.
Okuguni also extended her gratitude to all those who made the project possible. “Major shouts to the artists, the production team, and all the vendors who worked tirelessly on this project,” she said. She also encouraged everyone to experience the lyrical masterpiece. “Ladies and gentlemen, I now invite you to go on the Hennessy Nigeria YouTube page and watch the 2024 Hennessy Africa Cypher.”
The “Hennessy Africa Cypher 2024” stands as a testament to the brand’s ongoing dedication to the hip-hop community and its influential role in promoting African talent on the global stage. With this release, Hennessy continues to honour its deep-rooted connection to street culture, fostering an environment where creativity and talent can flourish.
We are Africa’s best storytellers for beverage brands. Let’s tell your brand story with interesting and unique perspectives that thrill your audience and amplify your brand visibility. email [email protected] or Whatsapp +2349098078022 to get details
