Don Julio served as headline sponsor of the 12th Africa Magic Viewers’ Choice Awards on May 9 in Lagos, becoming the first luxury spirits brand
Ethiopia’s beer market is valued at USD 3.8 billion in 2025 and projected to reach USD 5.1 billion by 2030, a 6.02% CAGR that looks
The FIFA World Cup 2026 is creating winners and losers long before the final whistle. For Coca-Cola, one of the biggest opportunities is not on
as Vodka Category Loses Ground Sazerac has launched Svedka Vodka Water, a non-carbonated RTD range rolling out across US retail from this month, as the
Nigeria’s brewing industry is preparing for higher beer sales as the 2026 FIFA World Cup gets underway, despite the Super Eagles’ absence from the tournament.
World Whisky Day landed on 16 May 2026, and Nigeria, reliably, had opinions. From the bars of Victoria Island to private home setups in Abuja’s
Tanzanian billionaire Mohammed Dewji is investing $50 million to build a soft drinks manufacturing plant in Mombasa, his most direct challenge yet to Coca-Cola and
Ovaltine has officially launched in Ghana, with Transmed confirmed as the brand’s distribution partner in-market. For Twinings Ovaltine, it is the first commercial step in
Tanzania’s formal spirits sector has been building toward a confrontation with its informal market for years. Per-capita alcohol consumption across East Africa has grown steadily,
Nigeria’s premium beer segment has been tightening for the better part of three years. Rising household costs compressed the mainstream lager market, yet a counterintuitive
