A new carbonated soft drink plant quietly rose in Aba. On March 25, it roared to life, and the Nigerian beverage industry is paying attention.
Nigeria’s beverage sector is fighting back, and one of the country’s most influential economic think-tanks has just drawn its line in the sand. The Centre
Before any drink reaches your hand in Nigeria, it first has to survive the port. For too long, many didn’t make it out without a
Kenya’s anti-drug authority has put nearly every retail channel for alcohol on notice, and the industry says the cure could be worse than the disease.
When a brewery that helped write African industrial history decides to reinforce its people strategy, it doesn’t reach for just anyone. It reaches for someone
Nigerian Breweries’ flagship premium malt brand has signed Africa’s most decorated female footballer as brand ambassador, a move that goes far beyond a March campaign,
Your cold bottle of Star Lager now costs more. So does your Gulder, your Guinness, your Trophy. Three brewers. One week. Zero apologies. And Nigerians,
The Soda Wars just got a new scoreboard, and Sprite is winning. For a decade, PepsiCo held the NBA sidelines. Now, in one decisive move,
The world’s biggest beer makers are no longer betting on their traditional strongholds. A seismic shift in where growth comes from is now reshaping the
Just days after quietly raising prices on select brands across its portfolio, Nigerian Breweries Plc is reminding Nigeria why it still owns the country’s social
