The youngest son of a sitting U.S. president is about to put his name on a can of yerba mate, and with just weeks to a May launch, the product is no longer a rumour.
When we first reported on Barron Trump’s entry into the beverage industry in February, SOLLOS Yerba Mate Inc. was a compelling idea still taking shape, a $1 million-backed startup incorporated in Delaware in December 2025 and registered in Florida in January 2026, operating out of a Palm Beach address less than a mile from Mar-a-Lago. Now, the brand has its first product, and it’s tropical.
SOLLOS has unveiled its debut offering: a Pineapple + Coconut flavoured yerba mate, packaged in a light blue 12-pack box, with a launch confirmed for May 2026. The brand announced it on LinkedIn with a video of the 12-pack perched on a surfboard drifting on water, a visual that telegraphs exactly the sun-drenched, outdoor lifestyle this drink is built around.
What stands out, though, is the deliberate restraint. Rather than flooding the market with options, SOLLOS is going all-in on a single recipe.
“We didn’t set out to make a flavor lineup; we set out to make the perfect drink. Most brands launch with five flavors, hoping you’ll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless.”
Barron, who turned 20 on March 20, 2026 and is currently attending New York University, is listed as a director of SOLLOS alongside four co-founders: Spencer Bernstein, Rodolfo Castello, Stephen Hall, and Valentino Gomez. Bernstein, serving as SOLLOS Chief Operating Officer, and co-founder Hall have both announced temporary leaves from their respective universities, Villanova and Notre Dame, to focus on the venture full-time.
The brand’s identity is anchored firmly in South Florida. As SOLLOS explained on LinkedIn:
“‘SOL,’ meaning sun in Spanish, represents the sun rising and the beginning of the day. ‘LOS,’ which is ‘Sol’ spelled backwards, represents the sun setting and the end of the day. Together, SOLLOS captures the full cycle of the sun and that ‘It Begins Where It Ends.'”
The timing of the launch is no accident. The global yerba mate market is valued at approximately $2.1 billion in 2026 and is projected to reach $3.0 billion by 2033, driven by a growing wave of health-conscious consumers, particularly millennials and Gen Z, trading synthetic energy drinks for cleaner, plant-based alternatives. The U.S. market alone is projected to nearly double from $722.7 million in 2025 to $1.3 billion by 2035. Brands like Guayakí have already demonstrated that yerba mate can break out of its South American niche and into mainstream North American retail, the path SOLLOS is clearly eyeing.
The venture has not been without scrutiny. The business is registered to a $16 million Palm Beach home owned by a longtime associate of President Donald Trump. That associate has clarified he holds no stake in SOLLOS — the address is used simply because his grandson, Bernstein, resides there. No wrongdoing has been alleged.
For now, SOLLOS is betting that one perfect drink beats a portfolio of mediocre ones. Whether that philosophy converts to shelf velocity in a rapidly expanding functional beverage market is the question May 2026 will begin to answer.
Further reading from drinkabl.media: Alcohol-free beer is no longer the odd one out | Jon Snow Swaps the Iron Throne for the Sober Bar: Kit Harington Backs Essex Non-Alcoholic Spirit Venture | Faith, Fasting, & FMCG Beverages: The 2026 Trade Reality
