President Donald Trump’s youngest son has launched a functional beverage company targeting the booming natural energy drink market, marking his most serious entrepreneurial venture to date.
Barron Trump, 19, has officially entered the competitive beverage industry with SOLLOS Yerba Mate Inc., a startup focused on selling yerba mate drinks—a South American herbal tea that has become increasingly popular among health-conscious American consumers seeking alternatives to traditional energy drinks.
The company, incorporated in Delaware and Florida in January 2026, raised $1 million through a private placement from investors, according to SEC filings. It’s headquartered at a private residence in Palm Beach, just minutes from the Trump family’s Mar-a-Lago estate.
Five directors are listed in corporate documents: Barron Trump, Spencer Bernstein, Stephen Hall, Rodolfo Castillo, and Valentino Gomez. Bernstein and Hall both attended Oxbridge Academy in Palm Beach with Barron and have taken leaves from their universities—Villanova and Notre Dame, respectively—to work full-time on the venture.
“I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months.”
— Spencer Bernstein, SOLLOS co-founder
Bernstein described SOLLOS on LinkedIn as “a lifestyle beverage brand built around clean + functional ingredients.” Hall confirmed to Fox Business that the company is preparing for a spring 2026 consumer launch, though no specific date has been announced.
The venture comes at an opportune moment. The U.S. yerba mate market is projected to grow at 6.5% annually through 2035, driven by millennials and Gen Z consumers abandoning synthetic energy drinks for plant-based alternatives. The global market reached $2.05 billion in 2024 and is expected to hit $3.01 billion by 2032.
Yerba mate, made from the leaves of the Ilex paraguariensis plant native to South America, contains natural caffeine, antioxidants, and vitamins. It has long been a cultural staple in Argentina, Brazil, Paraguay, and Uruguay, where it’s known as the “drink of the gods.” Brands like Guayakí have successfully popularized it among North American health enthusiasts and athletes in recent years.
This isn’t Barron’s first business venture. He launched a real estate company in mid-2024—a clear nod to his father’s empire—but dissolved it following the presidential election. The yerba mate venture represents a departure from the family’s traditional focus on real estate and aligns more closely with his current studies at NYU’s Stern School of Business, where he’s a sophomore.
“Since the end of last school year I have been working alongside my co-founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate.”
— Spencer Bernstein on LinkedIn
There’s no indication President Trump is involved in financing or managing SOLLOS. When he returned to the White House in January 2025, the Trump Organization announced he would have no involvement in managing his business empire during his second term, appointing outside ethics adviser William Burck to prevent conflicts of interest.
However, the Trump name inevitably carries both advantages and scrutiny. Barron has also been linked to World Liberty Financial, the Trump family’s cryptocurrency venture, where he’s listed as a co-founder. His estimated net worth as of September 2025 was $150 million, largely from cryptocurrency investments.
President Trump, who joined his family’s real estate business after completing business school in 1968, has publicly praised Barron’s intelligence and business acumen. Melania Trump noted in her documentary that her son still requires “nonstop support,” though the 19-year-old appears to be actively building multiple enterprises while pursuing his degree.
SOLLOS faces stiff competition in the functional beverage market, but with $1 million in seed funding and the Trump brand recognition, the company has resources that many startups lack. Whether it can capture a meaningful share of the growing yerba mate market remains to be seen, but Barron Trump has made his intentions clear: he’s serious about building a business outside his father’s shadow.
