Two millionaires daily: Beverage giant launches ₦600 million “Coke With Meals” campaign amid easing inflation
As Nigeria’s inflation continues to ease—hitting 15.15% in 2025, the lowest in over three years, Coca-Cola Nigeria is doubling down on consumer engagement with its largest promotional campaign in recent memory.
The beverage giant has launched a six-month “Coke With Meals” promotion running through June 30, 2026, offering Nigerians the chance to win from a prize pool of ₦600 million in cash and rewards. The timing is strategic: with the Central Bank of Nigeria projecting inflation to drop further to 12.94% in 2026, consumer purchasing power is gradually returning, making this an opportune moment for brands to rebuild loyalty.
Aggressive Millionaire-Making Strategy
The promotion’s structure is ambitious. Over 300 Nigerians are expected to become millionaires throughout the campaign period, with two new millionaires crowned every single day. Additionally, ₦52 million worth of prizes will be distributed weekly through the “Buy Scan Find Win” mechanism.
“Every Coca-Cola bottle is made to turn everyday moments into a celebration, and with this we are taking that promise even further for our consumers,” said Yusuf Murtala, Senior Director of Frontline Marketing at Coca-Cola Nigeria.
The campaign covers Coca-Cola’s core brands, Coca-Cola, Fanta, Sprite, and Schweppes, all available in glass and PET bottles at retailers nationwide.
How to Participate
Entry is straightforward: consumers purchase any participating beverage, scan the QR code found on the PET bottle label or glass bottle crown, then enter the unique 10-character code located under the cap. Winners are notified instantly through the digital platform.
This digital-first approach aligns with broader consumer trends in Nigeria, where smartphone penetration continues to rise and brands are increasingly leveraging mobile technology for customer engagement.
Economic Context Matters
The promotion arrives at a pivotal moment for Nigerian consumers. After years of punishing inflation that peaked above 34% in late 2024, household budgets are finally getting some relief. The National Bureau of Statistics reported that food inflation—which makes up 52% of Nigeria’s consumer price index—has been easing for five consecutive months.
Murtala emphasized the dual benefit for consumers: “Whether they are enjoying a meal or toasting to a small win with a Coca-Cola, with this promo, those special moments become a double win as they continue celebrating life’s joys while standing a chance to win exciting cash and prizes.”
Industry observers note that the ₦600 million investment signals Coca-Cola’s confidence in Nigeria’s economic trajectory. With the Central Bank projecting GDP growth of 4.49% in 2026, multinational brands are betting on renewed consumer spending power.
Building Emotional Connections
Beyond the prize money, Coca-Cola Nigeria says the campaign is designed to strengthen the brand’s cultural relevance during shared moments, particularly mealtimes with family and friends. The strategy reflects a broader shift in marketing toward experiential engagement rather than pure product promotion.
The beverage company encouraged consumers to participate throughout the campaign period, noting that every bottle presents a winning opportunity. Full details are available on Coca-Cola Nigeria’s official website and verified social media channels on Instagram and X (@CocaCola_NG).
As Nigeria’s largest economy in Africa continues its recovery trajectory, consumer-facing promotions like “Coke With Meals” may become increasingly common as brands compete for market share in an improving economic environment.
