“Discover the blend of iconic flavours in this new ready-to-drink sensation, hitting shelves soon in select European countries.”
A Sip of Innovation: Coca-Cola Ventures into RTD Cocktails
Coca-Cola, the beverage giant, has set its sights on the ready-to-drink (RTD) alcohol space, marking a strategic move into a market that continues to captivate consumers. This latest venture sees the collaboration with Pernod Ricard to introduce Absolut Vodka & Sprite as a convenient pre-mixed cocktail.
Coca-Cola’s foray into the RTD alcohol space isn’t a solo act. Earlier this year, the company partnered with Jack Daniel’s for a Jack and Coke RTD, marking a year of refreshing collaborations and innovative beverage experiences.
The Perfect Mix: Absolut Vodka & Sprite Collaboration
The new RTD cocktail, set to debut early next year, combines the craftsmanship of Absolut Vodka, known for its Swedish winter wheat blend since 1879, with the iconic lemon-lime flavour of Sprite. With versions featuring both regular and zero-sugar Sprite, this collaboration promises a delightful and versatile beverage experience.
The initial launch is strategically planned for select European countries, including the UK, the Netherlands, Spain, and Germany. As Coca-Cola continues to expand its total beverage portfolio, this partnership aims to bring a touch of sophistication and convenience to the European market.
James Quincey, Chairman and CEO of The Coca-Cola Company, emphasises the consumer-centric approach in developing their portfolio. Meanwhile, the CEO of Pernod Ricard, Alexandre Ricard sees the collaboration as a “wonderful pairing” that pioneers new experiences around premium products.
Responsibility in Every Sip: ABV Variations and Clear Symbols
As the cans hit the shelves, consumers will find clear responsibility symbols affirming that only those of legal drinking age can enjoy the beverage. While the global benchmark for alcoholic beverage volume (ABV) is 5%, the drink’s ABV will vary depending on the market, ensuring a responsible and enjoyable consumption experience.
Legacy Brands Unite: Absolut and Sprite
Founded in 1879, Absolut has earned its place as a world-renowned premium vodka brand, while Sprite, established in 1959, stands as one of Coca-Cola’s global portfolio giants. The partnership leverages the rich heritage and quality associated with these legacy brands.
Conclusion: Crafting New Beverage Horizons
As Coca-Cola and Pernod Ricard prepare to unveil Absolut Vodka & Sprite ready-to-drink cocktails, the collaboration represents more than a beverage. It symbolises the dynamic evolution of consumer preferences and the industry’s response to cater to diverse tastes. Get ready for a sip of innovation and a toast to the future of ready-to-drink delights!”
