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Hold onto your taste buds, fam, because Seven-Up Bottling Company launched two beverage brands we never knew we needed!
Seven Up Bottling Company, a beverage behemoth, has dominated the Nigerian CSD category for over half a century with iconic drinks like Pepsi, Mirinda, and Seven Up. But guess what? They’re not here to play; they just unleashed a fantastic beverage innovation that is shaking up the game!
Flashback to 2021, when they rocked our world with the Super Komando energy drink. OAP Dotun and BBnaija’s Erica led the charge with the Fire on! Campaign, and let me tell you, it’s not just hype. This energy dynamo snagged the energy drinks market and threw it down with other brands – all thanks to its affordable price and taste that’s a party in your mouth!
Now, fast forward to the ‘A Day of Jolibration’ spectacle at Sheraton’s Balmoral Hall on November 3 – 4, 2023. SBC pulled out all the stops, launching not one but two game-changers under their Ignite Business Unit: Vybe and Hyd8-100. Norden Thurston, SBC’s Head of Marketing, gave a brilliant presentation on the history of Seven-Up Bottling Company and its iconic brands in Nigerian markets.
Segun Ogunleye, SBC’s General Manager of Marketing, explained why now is the perfect time for these game-changers. In a world where Nigerians are always hunting for the best product at the most affordable price, SBC’s got your back with innovative soft drinks that are great tasting, accessible and affordable for all.
Enters D’Vybe, the carbonated soft drink about to become your sidekick for life. In two flavours, Ginger and Chapman, D’Vybe targets suburban peeps aged 16-35 who are all about adventure, variety, and repping Naija vibe. It’s not just a drink; it’s an invitation to ‘make every moment a Vybe.’ And heads up, sweet tooths – the Chapman flavour is your sweet escape, while the ginger side gives you a kick with less sugar and a dash of that ginger sass.
And then, there’s Hydr8-100, the isotonic drink with the tagline ‘Keep your bounce.’ It’s not your regular sip; it’s a triple threat – rehydrate, refresh, and replenish. The SBC’s innovation experts explained how Hydr8-100 is formulated to replenish lost fluids, pack vitamin Bs, and throw in a carb boost to replace what is sweated. Hydr8-100 also comes in three flavours – strawberry, tangy twist, and pineberry – because staying hydrated should be a flavorful affair.
But wait, there’s more! Sam Okolie, the Senior Brand Manager for Vybe and Hydr8, spilled the tea on the inspiration behind these game-changers. SBC is about YOU – providing affordable, accessible, and valuable drinks that fit your vibe. Hydr8-100? It’s not just a drink; it’s a lifestyle for the movers and shakers, keeping you refreshed, fueled, and bouncing on the go.
And why such a bold innovation move amid economic chaos? Because, fam, refreshment is a constant need. SBC knows we’re craving those sips of joy, and they’re delivering products designed for our refreshing needs without breaking the bank. It’s a win-win for the millions of Nigerians sipping on that Seven Up magic daily and for SBC as the beverage champions!
Yewande, the Brand Manager for Super Komando, dropped a truth bomb – SBC stands for excellence, and everything from their stables guarantees awesomeness. Plus, at the ‘Jolibration’ bash, distributors and trade partners could win up to 1000 cases of these liquid treasures. Talk about a sip of victory!
And the launch event? Star-studded! Tobi Bakre and Bukunmi Adeaga-Ilori are the faces of Hyd8-100 and Vybe, bringing vibe, energy and charisma. Saskay, Adekunle, OAP Dotun, DJ Exclusive, and the man himself, Reekado Banks, turned the event into a full-blown beverage carnival!
So, there you have it, beverage aficionados – Seven-Up Bottling Company just launched the hottest sips in Naija, and it’s a flavour explosion you don’t want to miss! Sip on, bounce on, Vibe on and live your best beverage life!
