SevenUp Bottling Company (SBC) has promoted Omokehinde Thomas to Marketing Manager for its Energy and Hydration portfolio, recognising her contributions to the company and positioning her to drive the next phase of growth in one of the beverage industry’s most competitive categories.
In her elevated role, Thomas takes on full responsibility for end-to-end marketing strategy and execution across SBC’s energy and hydration brands, with a focus on accelerating brand growth, deepening consumer relevance, and delivering measurable commercial impact across multiple channels.
The promotion is an internal one, with Thomas moving up from her previous position as Digital Marketing Lead at SBC, where she steered the company’s digital marketing efforts across its Consumer Soft Drinks portfolio. Her progression within the organisation reflects both her impact in that role and the confidence SBC’s leadership has placed in her ability to handle a broader strategic brief.
Thomas brings close to two decades of marketing experience to her new desk, with a career that has spanned agency and client-side environments across beverages, telecoms, technology, and FMCG. Her beverage industry credentials include work on brands such as Maltina, Three Crowns Milk, and Mr Chef, giving her a solid foundation for leading brand-building efforts in the drinks space.
Before joining SBC, she served as Deputy Business Director at RedWolf Company and rose to Account Lead, Digital at Noah’s Ark Communications over a four-year period, where she also played a key role in building out the agency’s digital department. Earlier stops in her career included Novelpotta Y&R, Royal Mark, Deefrent, and The Harvest Place.
She holds a Master’s Degree in Marketing and Communications from Rome Business School, Nigeria, and a First Degree in Mass Communication from Covenant University, and is a certified member of the Digital Marketing Institute (DMI).
Her promotion is expected to bring renewed energy to SBC’s push in the hydration and energy drinks segment as demand for functional beverages continues to rise across the Nigerian market.
