
Heineken Picks Rafael Oliveira as CEO in First External Leadership Appointment
Heineken has nominated Rafael Oliveira, the chief executive of JDE Peet’s, to become its next Chief Executive Officer, marking the first time the Dutch brewer

Heineken has nominated Rafael Oliveira, the chief executive of JDE Peet’s, to become its next Chief Executive Officer, marking the first time the Dutch brewer

For years, experiential marketing has been one of the beverage industry’s most effective tools for building consumer connection. From football screenings and music festivals to