2026-07-11T01:00:00+01:00 | Drinkabl Media

From Sugarcane to World Rum Day: Why Africa Still Doesn’t Own More of Rum’s Global Story

July 11, 2026

World Rum Day is only seven years old. The spirit it celebrates carries centuries of trade, exploitation and reinvention. Launched in 2019 by spirits writer

World Cup Marketing and Iran-Fuelled Costs Lead Seven Beverage Stories That Moved the Industry This Week

July 11, 2026

The global beverage industry spent the week confronting a familiar contradiction: consumers still want novelty, but the cost of delivering it is getting harder to

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July 11, 2026

From Sugarcane to World Rum Day: Why Africa Still Doesn’t Own More of Rum’s Global Story

World Cup Marketing and Iran-Fuelled Costs Lead Seven Beverage Stories That Moved the Industry This Week

Latest Posts

Pepsi partners Empire To Launch Pepsi Music Academy: A Sonic Revolution in Afrobeat, Pop Culture, and Stardom.

Harar beer lets Ethiopians pay for drinks with laughter in new campaign

CAPPA Urges Stronger Regulation as Festive Beverage Promotions Drive Rising Sugar Consumption

Naija Liquor Wants to Turn Nigeria’s Drinks Trade Conversations Into Market Intelligence

Solugen Bets $214M on Bio-Based Gluconic Acid, Reshaping the Beverage Ingredient Supply Chain

Subscribe and get weekly insights and trends on Africa's beverage industry.

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Subscribe and get weekly insights and trends on Africa's beverage industry.

July 11, 2026

From Sugarcane to World Rum Day: Why Africa Still Doesn’t Own More of Rum’s Global Story

World Cup Marketing and Iran-Fuelled Costs Lead Seven Beverage Stories That Moved the Industry This Week

Latest Posts

Pepsi partners Empire To Launch Pepsi Music Academy: A Sonic Revolution in Afrobeat, Pop Culture, and Stardom.

Harar beer lets Ethiopians pay for drinks with laughter in new campaign

CAPPA Urges Stronger Regulation as Festive Beverage Promotions Drive Rising Sugar Consumption

Naija Liquor Wants to Turn Nigeria’s Drinks Trade Conversations Into Market Intelligence

Solugen Bets $214M on Bio-Based Gluconic Acid, Reshaping the Beverage Ingredient Supply Chain

Subscribe and get weekly insights and trends on Africa's beverage industry.

About Us

Subscribe and get weekly insights and trends on Africa's beverage industry.

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