2026-08-19T01:00:00+01:00 | Drinkabl Media

Sazerac Bets on Au Vodka’s Viral Growth

August 19, 2026

Sazerac has agreed to acquire Welsh vodka brand Au Vodka in a deal expected to value the business at about £500 million, giving the US

Bofferding Targets UK Beer Market

August 19, 2026

Bofferding is preparing to enter the UK, with Luxembourg brewer Brasserie Nationale establishing a separate British company to build the brand’s presence in pubs, restaurants

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August 19, 2026

Sazerac Bets on Au Vodka’s Viral Growth

Bofferding Targets UK Beer Market

Latest Posts

US Tariff Puts Nigeria’s Beverage Export Ambitions Under Fresh Scrutiny

AB InBev’s Decade-Long Marketing Overhaul Earns Third Creative Marketer of the Year Title at Cannes

Rite Foods Takes Sustainability Award as Energy Costs Squeeze Nigerian Beverage Plants

Carlsberg Italia Repositions Birrificio Angelo Poretti Around Italian Terroir With “Made in Provincia” Campaign

Guinness Nigeria Makes AMVCA History With Four-Brand Debut as Diageo Deploys Full Portfolio

Subscribe and get weekly insights and trends on Africa's beverage industry.

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Subscribe and get weekly insights and trends on Africa's beverage industry.

August 19, 2026

Sazerac Bets on Au Vodka’s Viral Growth

Bofferding Targets UK Beer Market

Latest Posts

US Tariff Puts Nigeria’s Beverage Export Ambitions Under Fresh Scrutiny

AB InBev’s Decade-Long Marketing Overhaul Earns Third Creative Marketer of the Year Title at Cannes

Rite Foods Takes Sustainability Award as Energy Costs Squeeze Nigerian Beverage Plants

Carlsberg Italia Repositions Birrificio Angelo Poretti Around Italian Terroir With “Made in Provincia” Campaign

Guinness Nigeria Makes AMVCA History With Four-Brand Debut as Diageo Deploys Full Portfolio

Subscribe and get weekly insights and trends on Africa's beverage industry.

About Us

Subscribe and get weekly insights and trends on Africa's beverage industry.

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