
“We Couldn’t Find Distribution, So We Built Our Own”
“My strategy has always been to be so good that we can’t be ignored. We couldn’t find distribution, so we built our own.” That is

“My strategy has always been to be so good that we can’t be ignored. We couldn’t find distribution, so we built our own.” That is

“Building in Africa requires a certain kind of madness to navigate.” That was David Idagu, Founder of Building for Africa, speaking at the Capital &

At The New Pour Summit ’26 in Nairobi, Effie Thiong’o, Head of Innovation for East Africa at EABL, told the room that the strongest beverage




