
5 Ways Heritage Brands Can Connect With Nigeria’s New Gen of Luxury Consumers
By ID Africa From creator-led storytelling to cultural relevance, heritage brands must find new ways to connect with young affluent Nigerians without losing the history

By ID Africa From creator-led storytelling to cultural relevance, heritage brands must find new ways to connect with young affluent Nigerians without losing the history

The social media activist’s video has reopened questions about counterfeit drinks in Nigeria. But the two cans he presents as evidence raise a different problem:

Cocktails, mocktails and ready-to-drink (RTD) beverages are increasingly visible in bars, restaurants and retail stores, but the terms are not always clearly understood. What separates




