
The Distribution Strategy That Helped Bigi Challenge Nigeria’s Cola Giants
The rise of Bigi Cola is often framed as a pricing story. Bigger bottles, competitive pricing and an expanding flavour portfolio certainly helped the brand

The rise of Bigi Cola is often framed as a pricing story. Bigger bottles, competitive pricing and an expanding flavour portfolio certainly helped the brand

Coca-Cola Beverages Africa (CCBA) has reaffirmed its commitment to private sector collaboration in Mozambique after hosting Álvaro Massinga, President of the Confederation of Economic Associations

Marriott International’s decision to replace PepsiCo with The Coca-Cola Company as its global beverage partner marks far more than another chapter in the decades-old cola

Nammilk has been named the Most Admired Namibian Brand in the Non-Alcoholic Beverage category at the 16th Brand Africa 100: Africa’s Best Brands Awards, reinforcing

Varun Beverages Limited (VBL) is strengthening its presence in East Africa after its wholly owned subsidiary, VBL Industries (Kenya) Limited, agreed to acquire the value-added

South Africa’s Rooibos industry is tightening efforts to protect the beverage’s geographical identity as new export opportunities, particularly in China, promise to increase global demand

Coca-Cola Beverages Africa used its tenth anniversary last week to restate its scale: 35 bottling plants, more than 13,300 employees, and a footprint across 14

Coca-Cola Beverages Malawi (CCBM) returned as official water sponsor of the Be More Race in Lilongwe, its third consecutive year backing the Standard Bank Malawi-organised

AJE Group has launched CIELO, a zero-sugar antioxidant drink, in Nigeria, entering a functional beverages segment where health-oriented SKUs have moved from urban novelty to

Asahi Group Holdings is entering India’s non-alcoholic beverage market for the first time, launching its fermented milk drink Calpis through a franchise agreement with PepsiCo