From lagers and stouts to herbal bitters and RTDs, Nigeria’s alcohol market is evolving rapidly, and alcohol strength remains central to consumer choice. Nigeria’s alcoholic
Guinness Nigeria told Lagos journalists this week that Nigeria has become the third-largest market for the Guinness brand worldwide, trailing only Ireland and the United
X3M Intelligence’s Gen Z Drinking Report, presented at Lagos Marriott Hotel Ikeja on May 9 and drawn from a nationwide survey of 1,015 respondents aged
X3M Ideas has released a consumer intelligence study on Nigerian Gen Z alcohol consumption, finding that 74.3 per cent of respondents drink rarely or occasionally,
A Lagos-based public health group is pressing Nigeria’s government to support mandatory warning labels on alcohol bottles at the 49th session of the Codex Committee
HEINEKEN has completed a global marketing agency review, reappointing dentsu to its decade-long global media mandate and naming Publicis as its global secondary production partner,
Sucrerie Africaine de Côte d’Ivoire has inaugurated the country’s first sugarcane distillery at its Ferké 2 sugar complex in the Hambol region, with Agriculture Minister
Cleansimur International Limited has relaunched the Jigsimur herbal health drink in Nigeria under a new name, backed by a NAFDAC-certified trademark, even as a rival
Nigeria’s fermented plantain wine, agadagidi, sits at a commercially interesting crossroads: abundant raw material, zero import dependency, built-in cultural demand, and a production process that
Nigerian Breweries opened the Heineken House Experience in Lagos on 3 May with a branded launch event at Ilubirin, deploying hot air balloon rides, a
