
Heineken Sends Its Lightest Beer to Brazil First
Heineken has launched Heineken Ultimate, a 3.5% ABV, 97-calorie, gluten-free variant of its flagship lager, choosing Brazil as the exclusive first market for what it

Heineken has launched Heineken Ultimate, a 3.5% ABV, 97-calorie, gluten-free variant of its flagship lager, choosing Brazil as the exclusive first market for what it

Habesha Breweries took Ethiopia’s Most Admired Beer Brand award at the 2025 Brand Africa 100 country ceremony on 30 May, a consumer perception ranking that

As household budgets tighten across Ethiopia, Heineken’s Harar brand is betting that protecting social rituals matters more than protecting price points. In Ethiopia right now,

NAFDAC incinerated thousands of alcoholic drinks packaged in sachets and PET bottles below 200ml at the Kuje dumpsite in Abuja last week, part of a

Planting Fearless Energy Drink at Southwest Nigeria’s Biggest Cultural Moment Rite Foods Limited has confirmed its return as a sponsor of the 2026 Ojude Oba

Johnnie Walker has released 55 bottles from its Vault collection into the Nigerian market, completing a 65-bottle tribute timed to the country’s 65th independence anniversary.

The Spirits and Wines Association of Nigeria convened manufacturers, regulators, law enforcement, and international bodies in Abuja last week to coordinate a cross-sector response to

with the 2026 festival now a tribute to the late Awujale Orijin will return as the official alcohol sponsor of the 2026 Ojude Oba Festival,

Nigeria’s Beer Sectoral Group told the Nigeria Customs Service on 11 May that a proposed tax stamp scheme would raise compliance costs in a sector

Champion Breweries Plc holds its 50th Annual General Meeting in Lagos on Thursday, having spent the past year acquiring Bullet Energy Drink, raising close to




