Padre Azul began its Nigerian market entry with a five-day Lagos activation from 22 to 26 September 2026, combining a tequila education session for more
Heineken has signed a global partnership with Baller League, the creator-led six-a-side football competition, and launched it on 12 October 2026 with a foosball table
Guinness opened a two-day Premier League trophy programme in Dar es Salaam on 9 October, the first time the trophy has visited Tanzania. Serengeti Breweries
Heineken Beverages, Heineken’s South African business, was named Brand of the Year at the 2026 Loeries on 9 October, the second night of the awards
Tiger Beer is extending its Manchester United partnership into consumer events across Port Harcourt, Enugu, Aba and Asaba, using bar-based parties to connect the brand
Bold ’98 Irish Whiskey held a retro-themed launch called Party Like It’s ’98 at Nomaada Restaurant in Victoria Island, Lagos, on 5 October 2026. Distributors,
Nigeria’s food and drug regulator has seized banned alcoholic drinks it values at about N300 million from three Lagos markets. NAFDAC announced the operation on
Nigerian Breweries made N99.1 billion in 2025 after losing N145 billion the year before, yet its chief executive says the beer market shrank. The gap
The Nigerian drinks and sausage maker took the fast-moving consumer goods corporate brand prize, and Managing Director Seleem Adegunwa was named brand entrepreneur of the
The 125-bottle cask can mature for up to five more years at Royal Lochnagar, and Diageo has not published a price. Diageo has unveiled the
