
Three Crowns Takes AI Campaign Award as FMCG Brands Race to Cut Marketing Costs
FrieslandCampina WAMCO’s Three Crowns brand has won the AI-Generated FMCG Campaign of the Year award at the MarkHack 5.0 conference in Lagos, recognition that points

FrieslandCampina WAMCO’s Three Crowns brand has won the AI-Generated FMCG Campaign of the Year award at the MarkHack 5.0 conference in Lagos, recognition that points

International Breweries PLC has secured FIFA trademark authorisation to activate the 2026 World Cup across four brands simultaneously, the widest activation mandate held by any
Nigeria’s brewing industry is preparing for higher beer sales as the 2026 FIFA World Cup gets underway, despite the Super Eagles’ absence from the tournament.

From Medicine to Mixology Every year, gin enthusiasts around the world celebrate World Gin Day, observed on the second Saturday of June. Beyond the cocktails

Bralirwa has announced that its premium lager Mützig will power the Summer Country Tour 2026, a four-city concert series headlined by Bruce Melodie and The

At a recent Bottling Brilliance webinar hosted by Drinkabl Africa, strategist Juwon Olugboye argued that alcohol bans often fail for a simple reason: consumers adapt

FanMilk has elevated three executives to regional leadership roles covering its West Africa operations, including Nigeria, as the Danone subsidiary moves to lock in the

Coca-Cola HBC Nigeria has opened applications for the 2026 edition of its Naija Coke Summership, a three-month paid internship targeted at Nigerian undergraduates in their

As Uyo Brewer Builds Brand Beyond Its Heartland Champion Breweries has sponsored a Lagos edition of comedian Ime Bishop Umoh’s “Okon and Friends” concert series,

As Global Portfolio Strategy Comes into Focus Tilray Brands has agreed to sell Detroit’s Atwater Brewery back to founder Mark Rieth for an undisclosed sum,