
“Consumers Aren’t Thinking About Your Brand,” Seyi Adeoye Says
Seyi Adeoye, Chief Executive Officer of Pierrine Consulting, told beverage executives in Nairobi to rethink where their consumer strategy begins. “When a consumer wakes up,

Seyi Adeoye, Chief Executive Officer of Pierrine Consulting, told beverage executives in Nairobi to rethink where their consumer strategy begins. “When a consumer wakes up,

PepsiCo has named Publicis Groupe its exclusive global media partner, moving an account worth an estimated $1.7 billion to $1.9 billion a year away from

Kolawole Akintimehin, a Marketing Strategy, Planning and Innovation Manager at Nigerian Breweries, has taken a one-year international assignment with Heineken in Ethiopia, moving into the

Anverally Kentea Limited has opened an office in Nairobi, giving the Sri Lankan tea exporter its first formal Kenyan base inside the world’s largest black

The Edo State Consumer Protection Committee has given sellers, dealers and manufacturers seven days to withdraw and dispose of sachet alcohol across the state, escalating

A gospel singer’s hospitality business, a former vice-president’s decision to stop drinking, a comedian’s alcohol-free reality and a political family feud are showing how differently

The five-decade-old malt brand is using its anniversary to reconnect with consumers as work, family routines and drinking occasions evolve. Maltina is marking 50 years

Four children died within days of one another after reportedly consuming a soft drink. The case remains unproven, but it offers a reminder of what

The former NACADA chairman says Kenya lacks genuine vodka and brandy. Kenya’s certification records tell a different story, exposing a bigger question about what “local”

Treasury Cabinet Secretary John Mbadi links rising soda sales to fuller pockets. The beverage numbers back a demand story, not necessarily his income story. Kenya’s