Orijin walked into the 2026 Africa Magic Viewers’ Choice Awards Cultural Night with a clear commercial objective: dominate the cultural conversation before rival beverage brands
Ovaltine has officially launched in Ghana, with Transmed confirmed as the brand’s distribution partner in-market. For Twinings Ovaltine, it is the first commercial step in
Guinness Nigeria Plc made its first appearance as a sponsor of the Africa Magic Viewers’ Choice Awards on 9 May 2026, activating four locally produced
Nigerian Breweries opened the Heineken House Experience in Lagos on 3 May with a branded launch event at Ilubirin, deploying hot air balloon rides, a
Diageo has opened the 2026 edition of its World Class bartending competition in Nigeria, with entries running from April 30 to May 13, as the
Nigerian Breweries’ Goldberg lager has launched a consumer activation campaign built around live football viewing, targeting the bar channel at a moment when discretionary spending
Nigeria’s beer market was never short of volume. When Bature Brewery was founded in 2017, Nigerians were already consuming roughly 16 million hectolitres annually, a
Signals emerging from Nigeria’s non-alcoholic beverage segment had been converging for some time. Brands operating within the malt category were navigating a distinctly altered consumer
Enugu is about to roar. On Sunday, April 5, Tiger Beer will bring one of the biggest Easter concerts in Eastern Nigeria to the International
CWAY Drinking Water Science & Technology Co. Ltd. used this year’s World Water Day to do more than mark the calendar. Across Lagos, Abuja, and
