Ovaltine has officially launched in Ghana, with Transmed confirmed as the brand’s distribution partner in-market. For Twinings Ovaltine, it is the first commercial step in an African expansion that is now moving from factory to shelf.
“Ghana represents an important market in our growth strategy,” said Motayo Latunji, Managing Director for Africa at Twinings Ovaltine, in announcing the launch. “Bringing Ovaltine closer to Ghanaian consumers reinforces our ambition to build stronger connections with families across the continent through our nutritious malty chocolate beverage.”
The Ghana entry follows the March 2026 opening of Twinings Ovaltine’s £24 million manufacturing facility in Lagos, confirmed by the UK’s Department of Business and Trade as the brand’s first production site anywhere in Africa. The Ogba plant was designed from the outset to serve not just Nigeria, but the wider West African region. Ghana is the first market to benefit from that regional supply logic.
“This launch is more than entering a new market. It is a demonstration of our long-term commitment to Africa, and delivering value to our consumers.”
— Motayo Latunji, Managing Director for Africa, Twinings Ovaltine
Transmed Ghana brings the operational infrastructure to make the launch count. Operating in Ghana since 2014, the distributor runs established routes across Accra’s modern trade channels and the wider in-country retail network. For a brand entering a new geography, that reach compresses the timeline between launch announcement and genuine consumer availability.
Latunji was direct about what the partnership represents. “This launch is more than entering a new market,” he said. “It is a demonstration of our long-term commitment to Africa, and delivering value to our consumers.”
Ovaltine is not a stranger to Ghanaian households. The brand carries decades of recognition across West Africa, built on its malty chocolate taste and nutritional positioning. The Lagos factory — and now the Ghana distribution agreement — convert that recognition into a supply chain capable of meeting demand consistently, at competitive cost, without dependence on long-haul import cycles. Drinkabl.media’s reporting on the factory opening noted that local African production removes the brand’s direct exposure to naira-sterling cost volatility, giving Twinings Ovaltine the pricing flexibility that import-dependent competitors in the region cannot easily match.
The ambition Latunji has described is continental in scope, with Ghana positioned as a milestone rather than a destination. More markets, he has indicated, will follow as Twinings Ovaltine builds its footprint across Africa.
For Ghanaian consumers, the practical outcome is straightforward: Ovaltine, made closer to home, now on shelves.
More:
- Ovaltine’s Lagos Plant Signals a New Phase in the Cocoa Wars
- Nigeria’s Non-Alcoholic Drinks Market Faces a Sugar Reckoning
