
The Distribution Strategy That Helped Bigi Challenge Nigeria’s Cola Giants
The rise of Bigi Cola is often framed as a pricing story. Bigger bottles, competitive pricing and an expanding flavour portfolio certainly helped the brand

The rise of Bigi Cola is often framed as a pricing story. Bigger bottles, competitive pricing and an expanding flavour portfolio certainly helped the brand

Coca-Cola Beverages Africa (CCBA) has reaffirmed its commitment to private sector collaboration in Mozambique after hosting Álvaro Massinga, President of the Confederation of Economic Associations

As beverage manufacturers face growing pressure to improve productivity, quality assurance and supply chain efficiency, Nigerian Breweries Plc is placing renewed emphasis on one resource