Fanta Kenya is taking its Skizia Utamu campaign off screens and into communities, with a branded caravan touring Central Kenya from September 8 to 13.
Nigeria’s drug and food regulator has exposed a scheme in which three companies refilled counterfeit branded water bottles with water from unapproved sources and supplied
Coca-Cola is turning one of its smallest product lines into a bet on an entirely new drinking occasion. The company has named its zero-sugar, zero-caffeine
Salum Nassor has been confirmed as Sales Director at Coca-Cola Kwanza Ltd, completing a move from public affairs into the Tanzanian bottler’s commercial leadership. He
Diageo has appointed marketing and innovation specialist Janine Blakeway as its new Global Head of Vodka Innovation. The role puts her in charge of shaping
We recently examined how nightclubs and lounges can end up serving as a last-mile channel for illicit alcohol, and how a club that looks legitimate
There are many ways a beverage brand can honour a sporting icon. Michelob ULTRA chose to print his career on a bar receipt. The campaign,
Seyi Adeoye, Chief Executive Officer of Pierrine Consulting, told beverage executives in Nairobi to rethink where their consumer strategy begins. “When a consumer wakes up,
PepsiCo has named Publicis Groupe its exclusive global media partner, moving an account worth an estimated $1.7 billion to $1.9 billion a year away from
Kolawole Akintimehin, a Marketing Strategy, Planning and Innovation Manager at Nigerian Breweries, has taken a one-year international assignment with Heineken in Ethiopia, moving into the
