
What East Africa’s Beer Market Pours vs. What It Promises
East Africa’s beer market has a quality problem that ownership transfers cannot fix. As Asahi Group Holdings moves toward completing its $2.3 billion acquisition of

East Africa’s beer market has a quality problem that ownership transfers cannot fix. As Asahi Group Holdings moves toward completing its $2.3 billion acquisition of

United Beverages Share Company has received recognition from the Institute of Ethiopian Standards (IES) for compliance with national quality standards, according to the company’s LinkedIn

Benue Investment and Property Company used Saturday’s UEFA Champions League final between Arsenal and PSG as a consumer activation for Zeva Premium Lager Beer, staging

Kenya’s Tusker has ranked as Africa’s strongest brand for the first time, scoring 97.9 out of 100 on Brand Finance’s Brand Strength Index, in an

Four beverage categories competed at Ojude Oba on 29 May in Ijebu-Ode, and not all of them were competing for the same thing. Guinness Nigeria

Habesha Breweries ran a coordinated market activation across Addis Ababa on 29 May, deploying staff for direct retailer and consumer engagement the day after its

The Kenya Revenue Authority stands to collect an estimated Sh41.5 billion in capital gains tax from Diageo’s sale of its 65% stake in East African

Tanzania Breweries Limited posted a 15 percent revenue increase and a 23 percent rise in operating profit for 2024, driven by Safari Lager, Konyagi spirits,

A packaging team at Nigerian Breweries has received a Heineken Group Legendary Award for reducing electricity consumption on a shrink packer line, recognition that lands

Heineken has launched Heineken Ultimate, a 3.5% ABV, 97-calorie, gluten-free variant of its flagship lager, choosing Brazil as the exclusive first market for what it