Serengeti Breweries Limited (SBL) launched Serengeti Premium Apple on 17 April 2026 at the Serengeti National Park, deploying a private jet and 50 influencers to
The soft drink category has spent years absorbing disruption from the margins. Health-conscious consumers have been pulling away from conventional carbonated drinks for more than
The independent beverage contract manufacturing sector has spent several years consolidating around two converging pressures: retailer demand for broader category coverage, and brand owner demand
Nigeria’s FMCG sector has spent the better part of a decade watching established multinationals set the pace on pricing, distribution, and shelf presence. Domestically owned
Consumer soft drink brands have spent years trying to earn a seat at the culture table. Diet Coke has now pulled one up, attaching itself
The packaged food and beverages market in Nigeria had been watching the C.H.I. Limited transaction since Coca-Cola first signalled its intent to exit the asset.
For years, QSR chains watched beverage-first concepts accumulate outsized customer loyalty and margins that food-driven menus could not match. Starbucks built an entire operational model
Powdered beverage mixes supplied to food service operators across the United States have become a focal point for one of the most prominent product safety
Consumer demand for Coca-Cola’s portfolio proved stronger than the market anticipated in the first quarter, with the company reporting adjusted earnings of 86 cents per
Energy drink consumption among teenagers in Quebec has been climbing steadily, and the adults responsible for their wellbeing have run out of patience. School administrations
