Drinkabl Africa has announced the launch of The New Pour Summit ’26: Africa’s premier beverage intelligence event, where the makers, movers, and marketers of drinks come to learn, engage, and collaborate. The summit is a pan-African gathering that brings together the beverage industry’s leading thinkers, operators, investors, marketers, and decision-makers for a day of insights, discussion, and strategic learning.
Scheduled for July 25, 2026, the hybrid event will take place in Nairobi and online under the theme: Liquid Resilience: Future-Proofing Beverage Brands in Africa’s VUCA Market.
Registration is now open for both in-person and virtual attendees.
The summit arrives at a time when beverage companies across the continent are navigating a complex operating environment shaped by inflationary pressure, currency volatility, shifting consumer behaviour, evolving regulations, and intensifying competition across beverage categories. Against that backdrop, industry leaders are increasingly focused on building organisations that can sustain growth while adapting to uncertainty.
The New Pour Summit is a response to the African beverage industry’s need for a dedicated platform where operators, investors, marketers, founders, and business leaders can engage with the challenges and opportunities defining the sector’s future. It intends to serve as a forum for practical industry dialogue, strategic insight, and cross-market collaboration.
The event, which will convene decision-makers from across the beverage value chain, will feature more than 20 speakers across 10 sessions, alongside masterclasses, executive panels, workshops, and fireside conversations designed to explore the operational and commercial realities shaping Africa’s beverage industry.
The New Pour Summit ’26 will explore themes such as brand building, market intelligence, route-to-market strategy, innovation, investment, leadership, commercial execution, and the evolving relationship between African consumers and beverage brands.
With over 20 speakers spanning across 10 African countries, some of the industry figures expected to participate are Walter Serem, Effie N. Thiong’o, Feyi Olubodun, Seyi Adeoye, Wilbert Chaniwa, Kofi Ocloo, Hazem Kaddour, Sabina Manu, Mac Mabidilala, Mark Pollard, Eugene Omolo, Esosa Osagiede, Wanjiku Kigathi, and Maurice Wangalachi.
As African beverage companies continue to navigate uncertainty and pursue growth opportunities, the conversations at The New Pour Summit will focus on one central question: what does resilience look like for beverage brands operating in Africa today, and how can they build it for tomorrow?
Event Details
The New Pour Summit ’26
Theme: Liquid Resilience: Future-Proofing Beverage Brands in Africa’s VUCA Market
Date: July 25, 2026
Format: Hybrid (Nairobi + Virtual)
Register: https://bit.ly/newpoursummit_web
For sponsorship, partnership, speaking, and participation enquiries, contact hello@drinkabl.media.
To secure your place at Africa’s premier beverage intelligence event, register here: https://bit.ly/newpoursummit_web
