Maltina will hold the largest single activation of its nationwide Nourishment Tour on May 26, bringing 50 schools together in a single day as it works toward a stated goal of reaching one million young Nigerians.
The event, billed as the Nourishment Tour Special Edition, marks a significant scale-up for a programme that Nigerian Breweries launched in February. The first phase kicked off at schools in Lagos on February 9. The second phase followed on March 9, reaching institutions including Government Comprehensive Junior College in Agege, Ikeja Senior Grammar School, and United Missionary Comprehensive College in Ibadan. By early May, following a stop at Maverick College in Ibadan, the tour had reached over 227,000 students through school visits and pop-up activations combined, according to Nigerian Breweries.
Each stop runs the same format: hands-on STEM experiments, facilitated in partnership with STEM Africa Fest, that show students how nutrients from food and beverages contribute to energy, cognitive function, and growth. The sessions are designed to make nutrition tangible rather than theoretical. Students at participating schools also receive bottles of Maltina in the brand’s 25cl and 50cl PET formats, launched last year to fit more naturally into school bags and daily routines.
The brand frames the tour around two specific gaps it says it is trying to close. The first is nutritional: the widespread perception among young people that vitamins and minerals come primarily from pharmacy products rather than everyday food and drink. Maltina is enriched with Vitamins A, B, and C, as well as calcium, according to Nigerian Breweries. The second gap is pedagogical: most Nigerian schools do not have access to practical, hands-on science education. Pairing nutrition messaging with live STEM experiments is Maltina’s answer to both at once.
Elohor Olumide-Awe, Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc, described the programme’s purpose at the Special Edition announcement. “This is what Maltina has always stood for: nourishment that goes beyond the functional to support the emotional, mental, and physical well-being of every young Nigerian.”
The Special Edition lands as Maltina marks its 50th year in the Nigerian market. The brand has carried that anniversary through several 2026 activations: a Ramadan community programme in Kano in March, PET bottle format launches, and a series of school visits featuring brand ambassadors Bukunmi Adeaga-Ilori (KieKie) and Tomike Adeoye. The Nourishment Tour is the most commercially ambitious of those initiatives, sitting at the intersection of brand equity and social investment at scale.
“This is what Maltina has always stood for: nourishment that goes beyond the functional to support the emotional, mental, and physical well-being of every young Nigerian.”
— Elohor Olumide-Awe, Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc
For Nigerian Breweries, whose non-alcoholic portfolio competes in a malt category with several established players, a school-based STEM programme offers something product marketing rarely delivers: repeated, trusted brand exposure at a formative age, with educators and parents in the room. The wider competitive picture for Nigerian Breweries, including the excise pressures and market dynamics shaping its commercial ceiling, was mapped in this publication’s February 2026 review of Nigeria’s 20 beverage companies to watch.
Schools interested in participating can register at maltina.nbplc.com. With the tour currently at roughly 227,000 students and a gap of approximately 773,000 still to close before Maltina hits its stated target, the pace and logistics of the second half of 2026 are what Nigerian Breweries will need to get right.
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