
The Distribution Strategy That Helped Bigi Challenge Nigeria’s Cola Giants
The rise of Bigi Cola is often framed as a pricing story. Bigger bottles, competitive pricing and an expanding flavour portfolio certainly helped the brand

The rise of Bigi Cola is often framed as a pricing story. Bigger bottles, competitive pricing and an expanding flavour portfolio certainly helped the brand

Coca-Cola Beverages Africa (CCBA) has reaffirmed its commitment to private sector collaboration in Mozambique after hosting Álvaro Massinga, President of the Confederation of Economic Associations

Marriott International’s decision to replace PepsiCo with The Coca-Cola Company as its global beverage partner marks far more than another chapter in the decades-old cola

Nammilk has been named the Most Admired Namibian Brand in the Non-Alcoholic Beverage category at the 16th Brand Africa 100: Africa’s Best Brands Awards, reinforcing

Varun Beverages Limited (VBL) is strengthening its presence in East Africa after its wholly owned subsidiary, VBL Industries (Kenya) Limited, agreed to acquire the value-added

South Africa’s Rooibos industry is tightening efforts to protect the beverage’s geographical identity as new export opportunities, particularly in China, promise to increase global demand

Nearly a week after Kenya’s High Court reconvened to hear matters relating to Diageo’s proposed sale of its controlling stake in East African Breweries Plc

Dashen Breweries extends its flagship lager into the draught category, rolling out first in the capital ahead of a phased national expansion. Dashen Breweries has

Nigeria’s celebrated gospel reggae artiste, Buchi Atuonwu, has offered a rare perspective on the relationship between faith, hospitality and alcohol, defending the decision to serve

Delta Corporation’s sorghum beer business posted its highest volumes since 1998 in the year to March 2026, part of a broader run that pushed the