International Breweries PLC has secured FIFA trademark authorisation to activate the 2026 World Cup across four brands simultaneously, the widest activation mandate held by any
Nigeria’s brewing industry is preparing for higher beer sales as the 2026 FIFA World Cup gets underway, despite the Super Eagles’ absence from the tournament.
From Medicine to Mixology Every year, gin enthusiasts around the world celebrate World Gin Day, observed on the second Saturday of June. Beyond the cocktails
Birrificio Angelo Poretti, the 149-year-old brewery owned by Carlsberg Italia, has launched a full brand overhaul built around a single territorial claim: that authenticity, at
Tanzania’s High Commission opened its pavilion at FAB West Africa 2026 , deploying a private-sector delegation to pursue deals, not just display goods. The booth,
Red Bull introduced its watermelon Red Edition to the Nigerian market in May, marking the first Flavor Edition rollout for the brand in the country,
East Africa’s beer market has a quality problem that ownership transfers cannot fix. As Asahi Group Holdings moves toward completing its $2.3 billion acquisition of
With Jubilant Bhartia in the Driving Seat Coca-Cola is moving toward a public listing of Hindustan Coca-Cola Holdings (HCCH) on the Bombay Stock Exchange and
United Beverages Share Company has received recognition from the Institute of Ethiopian Standards (IES) for compliance with national quality standards, according to the company’s LinkedIn
Wilbert Frank Chaniwa’s latest analysis argues that the answer depends less on production volumes and more on investing in Q Graders, processing systems and quality
