The Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria is preparing to extend its ‘Don’t Drink and Drive’ campaign into the Federal Capital Territory, working with the Federal Road Safety Corps (FRSC) ahead of the year-end travel season.
The plan follows talks between the BSG and the FRSC’s FCT Sector Command on adapting the campaign to Abuja’s road-safety needs. Abiola Laseinde, the BSG’s Executive Director, led the discussions, meeting FCT Sector Commander Tijjani Iliyasu, according to the BSG’s latest announcement.
Building on a Lagos base
The FCT push builds on work the BSG has already done with the FRSC in Lagos, months after the two bodies renewed their partnership. In April, the FRSC and BSG signed a fresh five-year agreement covering public awareness, enforcement support and community engagement around drink-driving.
That partnership goes back further than most people realise. The campaign traces to 2008, and earlier editions have taken the message into commercial motor parks and other high-traffic spots. Nigerian Breweries said its 2024 push reached about 500 commercial drivers across Oshodi, Ojota and Ojodu in Lagos, and donated breathalysers to support FRSC enforcement. The 2025 edition returned to the same motor parks.
What Abuja can expect
The FCT programme is expected to combine public education, direct engagement with drivers and transport workers, and practical road-safety tools similar to what has worked in Lagos.
The BSG says the message goes beyond a simple warning against drink-driving. It also covers responsible drinking and other factors that affect driving fitness, a scope suited to a city where commercial transport, inter-city travel and private motorists all converge.
The timing lines up with the festive season, when travel volumes rise across Nigeria. The BSG and FRSC are positioning the Abuja rollout as a preventive step, aimed at motorists before they get behind the wheel rather than after.
Part of a wider agenda
The road-safety work sits inside the BSG’s broader responsible-consumption mandate. The group represents major beverage-alcohol producers in Nigeria and describes its mission as promoting responsible drinking alongside industry development.
That mandate now runs alongside a separate, higher-stakes fight. The BSG is also pressing the federal government on a proposed three-year excise framework it says could cost the industry ₦425 billion. Running a public-facing safety campaign alongside that lobbying effort gives the BSG a visible answer to anyone questioning the industry’s commitment to public health.
The core message stays simple: if you must drink, don’t drive; if you must drive, don’t drink.
What comes next
As preparations for the FCT activation continue, the partnership gives one of Nigeria’s most familiar road-safety messages a new audience, extending an industry-backed campaign beyond Lagos and into the capital’s transport corridors.
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