Don Julio served as headline sponsor of the 12th Africa Magic Viewers’ Choice Awards on May 9 in Lagos, becoming the first luxury spirits brand
Ethiopia’s beer market is valued at USD 3.8 billion in 2025 and projected to reach USD 5.1 billion by 2030, a 6.02% CAGR that looks
as Vodka Category Loses Ground Sazerac has launched Svedka Vodka Water, a non-carbonated RTD range rolling out across US retail from this month, as the
International Breweries PLC has secured FIFA trademark authorisation to activate the 2026 World Cup across four brands simultaneously, the widest activation mandate held by any
Nigeria’s brewing industry is preparing for higher beer sales as the 2026 FIFA World Cup gets underway, despite the Super Eagles’ absence from the tournament.
From Medicine to Mixology Every year, gin enthusiasts around the world celebrate World Gin Day, observed on the second Saturday of June. Beyond the cocktails
Birrificio Angelo Poretti, the 149-year-old brewery owned by Carlsberg Italia, has launched a full brand overhaul built around a single territorial claim: that authenticity, at
East Africa’s beer market has a quality problem that ownership transfers cannot fix. As Asahi Group Holdings moves toward completing its $2.3 billion acquisition of
United Beverages Share Company has received recognition from the Institute of Ethiopian Standards (IES) for compliance with national quality standards, according to the company’s LinkedIn
Benue Investment and Property Company used Saturday’s UEFA Champions League final between Arsenal and PSG as a consumer activation for Zeva Premium Lager Beer, staging
