Heineken has nominated Rafael Oliveira, the chief executive of JDE Peet’s, to become its next Chief Executive Officer, marking the first time the Dutch brewer
For years, experiential marketing has been one of the beverage industry’s most effective tools for building consumer connection. From football screenings and music festivals to
BY Ziyadat Oluwafunmilola Edu On January 1, 2026, NAFDAC began enforcing a ban that had been seven years in the making. The target: alcoholic beverages
When James Bond famously ordered his Vesper Martini in Casino Royale, “three measures of Gordon’s, one of vodka, half a measure of Kina Lillet” he
At a recent Bottling Brilliance webinar hosted by Drinkabl Africa, strategist Juwon Olugboye argued that alcohol bans often fail for a simple reason: consumers adapt
Sports Health Expert Challenges Common Consumer Assumptions Former Nigeria U-15 team doctor Dr. Osinaike Jimisayo says many consumers mistake energy drinks for hydration aids, despite
As regulators tighten restrictions on alcohol marketing and changing consumer habits reshape drinking culture, Africa’s beverage industry faces a critical question: how do brands grow
A packaging team at Nigerian Breweries has received a Heineken Group Legendary Award for reducing electricity consumption on a shrink packer line, recognition that lands
Heineken has launched Heineken Ultimate, a 3.5% ABV, 97-calorie, gluten-free variant of its flagship lager, choosing Brazil as the exclusive first market for what it
Maximillian Ntabo opened Drinkabl Africa’s “Bottling Brilliance” webinar with a pointed diagnosis: most beverage brands operating across Africa are collecting competent data and drawing wrong
