Coca-Cola has launched a limited-edition 60cl PET bottle across four of its Nigerian variants to mark 75 years in the country, offering consumers 10cl more product at the same price point.
The bottle, available in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta, and Sprite, replaces the standard 50cl pack for the campaign period. The Coca-Cola System in Nigeria, comprising Coca-Cola Nigeria Limited and the Coca-cola Hellenic Bottling Company, is distributing the pack through major retailers nationwide.
The timing is deliberate. Nigerian consumers have been trading down and stretching purchases across the soft drinks category as household budgets absorbed the shocks of 2024’s peak inflation. A 20% volume uplift at no extra cost is a direct response to that pressure. Drinkabl.media’s February coverage of Coca-Cola Nigeria’s ₦600 million “Coke With Meals” campaign traced the same value-for-money logic: the brand is meeting consumers where inflation left them.
“After 75 years, Coca-Cola remains grounded in Still Refreshing Nigeria through innovative product offerings, consumer experiences, and campaigns that adapt to the evolving preferences of Nigerians and communities,” said Yusuf Murtala, Senior Director of Marketing at Coca-Cola Nigeria Limited, per The Niche.
The 60cl Coca-Cola Less Sugar pack incorporates Nigeria’s flag colours on the label, a nod to the anniversary milestone without departing from standard Coca-Cola visual identity.
Soji Omoigui, Director of Marketing Flavours at the company, framed the offer as both a commercial gesture and a cultural one: “As a toast to the Nigerian spirit and a journey built together, we invite Nigerians everywhere to raise a bottle and celebrate. E Don Tey, but We Still Dey.”
The campaign will extend to consumer activations across music and community platforms, though no specifics on scale or spending were disclosed. What is clear is that Coca-Cola Nigeria is combining its milestone with a practical volume incentive at a time when retailer throughput matters more than brand sentiment.
The 75th anniversary also lands as the Coca-Cola System’s bottling structure in Nigeria is drawing fresh scrutiny. Drinkabl.media’s analysis of Diageo’s Nigerian exit noted that the NBC-Coca-Cola arrangement, now in its eighth decade, remains the reference model for brand-owner and bottler separation in this market. That longevity is what makes it useful as a benchmark for operators entering equivalent structures.
The 60cl anniversary packs are available now at major retail outlets. No end date for the promotion was disclosed.
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