Though Nigeria has suspended its crackdown and implementation of its ban on sachet alcohol, coupled with African governments grappling with rising youth consumption rates, the
The global ready-to-drink revolution has arrived on African shores, bringing with it questions about consumer behavior, market strategy, and regulatory preparedness. When Diageo announced in
With less than seven weeks before he officially takes the helm at Coca-Cola, incoming CEO Henrique Braun faces a beverage industry in the midst of
Nigeria’s Champion Breweries has successfully closed a two-phase capital raise totaling NGN 57.9 billion ($42.3 million), positioning the 50-year-old brewer for a dramatic transformation into
Nigeria’s bottled water industry is experiencing explosive growth, projected to surge by over 12% annually through 2029, reaching a market value of $8.37 billion, according
Two millionaires daily: Beverage giant launches ₦600 million “Coke With Meals” campaign amid easing inflation As Nigeria’s inflation continues to ease—hitting 15.15% in 2025, the
Mango for Lagos, Cocopine for Port Harcourt as juice brand tests city-specific strategy in Africa’s largest market 5Alive is rolling out two new flavours in
Pro-health organizations from Uganda and Ghana praised Nigeria’s sachet alcohol ban as a landmark policy that could serve as a model for Africa, only to
While much of the global bottled water industry surges ahead with double-digit growth rates, Africa’s market for unsweetened, non-flavoured water faces a more tempered reality,
Multi-industry marketing professional Adedeji Layade has joined Red Bull Nigeria as Head of Marketing, a major career transition from his most recent position at Guinness
