Heineken has launched Heineken Ultimate, a 3.5% ABV, 97-calorie, gluten-free variant of its flagship lager, choosing Brazil as the exclusive first market for what it
Maximillian Ntabo opened Drinkabl Africa’s “Bottling Brilliance” webinar with a pointed diagnosis: most beverage brands operating across Africa are collecting competent data and drawing wrong
Nigerian Bottling Company has confirmed the selection of 20 participants for the hands-on internship phase of its 2026 YouthEmpowered programme, a larger intake than the
as Documentary Highlights Rising Disease Burden Corporate Accountability and Public Participation Africa called on the Federal Government Wednesday to replace Nigeria’s flat N10-per-litre Sugar-Sweetened Beverage
Orijin walked into the 2026 Africa Magic Viewers’ Choice Awards Cultural Night with a clear commercial objective: dominate the cultural conversation before rival beverage brands
From lagers and stouts to herbal bitters and RTDs, Nigeria’s alcohol market is evolving rapidly, and alcohol strength remains central to consumer choice. Nigeria’s alcoholic
Every Nigerian man who has ever nursed a cold bottle of Star at a beer parlour has probably heard the joke. “Na beer give you
Nigerian beverage companies are rebuilding informal field-intelligence systems abandoned during years of dashboard-driven management, as inflation, weakening consumer spending, and fragmented retail data expose how
The bar programme is now a primary signal of premium positioning in Lagos and Abuja dining. At the tier where bills for two comfortably clear
The sports hydration category has spent the past three years absorbing capital at a pace that would have seemed improbable before the functional beverage boom
