“It has been the most unprecedented year for our business in Nigeria. We saw a significant decline in the mainstream lager market as a result
A Worrisome Trend: Persistent Losses Despite Revenue Increase In the second quarter of 2024, major beverage companies listed on the NGX continued to suffer losses
The Alcoholic Bitters category is one of the fastest-growing categories in Nigeria’s alcoholic beverage market. The market, valued at over US$400 million, boasts a remarkable
The Nigerian government is reportedly considering a suspension of its tax on sugary drinks to ease the pressure on manufacturers in the inflation-hit nation. This
We are Africa’s best storytellers for beverage brands. Let’s tell your brand story with interesting and unique perspectives that thrill your audience and amplify your
We are Africa’s best storytellers for beverage brands. Let’s tell your brand story with interesting and unique perspectives that thrill your audience and amplify your
After securing the necessary approvals, the management of a leading Nigerian brewer, the International Breweries Plc, announced a rights issue aimed at raising N588bn to
The Water of Life initiative shows Guinness Nigeria’s dedication to being more than just a brand—it is a shining example of sustainable impact in the
Euromonitor, a leading London-based strategic market research firm, published a report titled ‘Alcoholic Drinks in 2021. According to the report, the total sales of premium
In collaboration with Daystar Power, Nigerian Breweries announces a groundbreaking agreement to establish a 4.3-megawatt peak solar plant in its Lagos brewery. The project, highlighted
