When most consumers think about beverage marketing, they picture billboards, television commercials, or social media campaigns. Increasingly, however, the real battleground for premium drinks is
Africa’s beverage sector is undergoing one of its biggest transformations in decades, driven by ownership changes, tax reforms, shifting consumer behaviour, and growing indigenous competition.
Heineken has nominated Rafael Oliveira, the chief executive of JDE Peet’s, to become its next Chief Executive Officer, marking the first time the Dutch brewer
For years, experiential marketing has been one of the beverage industry’s most effective tools for building consumer connection. From football screenings and music festivals to
BY Ziyadat Oluwafunmilola Edu On January 1, 2026, NAFDAC began enforcing a ban that had been seven years in the making. The target: alcoholic beverages
When James Bond famously ordered his Vesper Martini in Casino Royale, “three measures of Gordon’s, one of vodka, half a measure of Kina Lillet” he
At a recent Bottling Brilliance webinar hosted by Drinkabl Africa, strategist Juwon Olugboye argued that alcohol bans often fail for a simple reason: consumers adapt
Sports Health Expert Challenges Common Consumer Assumptions Former Nigeria U-15 team doctor Dr. Osinaike Jimisayo says many consumers mistake energy drinks for hydration aids, despite
As regulators tighten restrictions on alcohol marketing and changing consumer habits reshape drinking culture, Africa’s beverage industry faces a critical question: how do brands grow
A packaging team at Nigerian Breweries has received a Heineken Group Legendary Award for reducing electricity consumption on a shrink packer line, recognition that lands
